I discovered much of the life of the economy and education in the films. Even if I do not have much these days, and I rarely during a look back and see the house, I nuggets of wisdom that I am far from them.
One night I had my feet up and saw Queen Latifah movie “Beauty Shop”. I have about 20 minutes of the film, between his feet to his old job and began to create their own business. However, I found that we learned to keep the entrepreneurial spirit of our businesses and brands.
1. Make your own requirements.
Queen Latifah character, “Gina” was an honest, down-to-earth, he says-as-it-is a woman. And while his ambitious boss ( “Jorge”, played by Kevin Bacon) does not appreciate its customers had. So if Gina out of the door, many of their customers have with her.
The true nature of their new business. As it was not an act, because it was a good thing, first of all customers who have exactly what to expect, the Gina. If it tries to emulate “Jorge”, it is doubtful that the level of fidelity would have followed it to the door. Copy-catting is not working. Be faithful to you.
2. Nobody said this would be easy.
If Gina left, she jumped without a net. She knew that the skills that do not just plan. , Choosing himself, she worked on. It has a store in an area where the rent is cheaper than the “sur-Salon”, she left. Although overhead and felt at the time, as if to bury it all, support from friends and family helped soldiers.
Never, never, never ends. And you should not. If you think about what you do, you can find a way for it to work.
3. Hire good people, treat them well, and that of them.
In his old job, Gina wanted is likely to grow, and appreciate, dass She one of those people (Alicia Silverstone character) with her own business, because she knew that the girl had this it has a good stylist. And if a client requests a fire Gina abuse its personnel for the defense of a member of staff, customers place Gina!
This is the lesson No. 1 is your own authentic. Gina knew that customers and clients, but his staff for their Stick by deep, thin as it was ready to do the same for her.
If your personal values will cost a client, then believe me … They are much better without them.
4. Do not sweat the competition – and on your radar.
Gina has focused on members of their families and their business. You do not have a sniffer, which was its former chief, or the way his case. It has no customers and steal “, though he accuses it of doing so.
Similarly, Gina continued to vote in radar you took note of things said. It has its ducks in a row and well being. It is very unlikely that the competition is to destroy the headquarters of the company as in the film – but they are not as stupid! There are those who are mudslinging though. In this case, how have Gina: choose the songs, press the head to move.
Lie on your customers and your business. Do not fall for prosecutors from the plain. Given that the beautiful and brilliant Sales Diva, Kim Herzog said: “People who throw mud with dirt on their hands.”
5. Insert the products that your customers and meet their needs.
Gina gekocht conditioner in Hausgemachte einige ihrer Küche verwendet und leise auf ihre Kunden. You’ll never conditioner their excitement, they feel that their product would help their clients. It was, what is important to them. Women in their living room, affectionately called “Crack Hair” because the customers have always come back for more! They were in office because they believe in its ability to damaged hair.
This, ladies and gentlemen, is what we want, entrepreneurs, … satisfied customers, several times over – because they love it and I think we can help. Create your own products, we can in the way of loyalty being entrenching and strengthening your brand.
6. Treat each customer as they are saving angel.
In the age of the sale by the constant bombardment of messages, nothing is as effective as good word-of-mouth advice. People, more credibility to a reference staff, as it is ever in a major advertising campaign. And best of all, costs nothing. Zip. Nadda. Ourselves, do good work and great products and your customers like to buy again and again.
If you treat every customer like it the most important person on earth (and they are right now), they tell two friends, and they say, the two friends, et cetera, et cetera, and so now .. .
(Sorry. I could not fail, on a former commercial hair products that this article!)
Remember: you can never know who others are as well being for all. When Gina learned the benefits by far the effort.